MRR (Monthly Recurring Revenue)

Monthly Recurring Revenue (MRR) is a measure of the predictable income a business expects to receive every month from ongoing customer subscriptions or contracts. It reflects the steady revenue generated from customers who pay regularly, such as through monthly plans. MRR helps businesses understand their financial health, track growth, and forecast future earnings. For example, if a company has 100 customers each paying $50 monthly, the MRR is $5,000. It excludes one-time payments or irregular charges, focusing solely on consistent, repeatable revenue streams.