mParticle

mParticle is a platform that helps businesses collect, organize, and manage customer data from multiple sources, such as websites and apps. It acts as a central hub, ensuring data is accurate, secure, and consistent across different tools and systems. This enables companies to understand their customers better, personalize experiences, and make informed decisions. Essentially, mParticle simplifies the complex process of handling large volumes of data, allowing businesses to deliver more relevant and effective interactions with their customers.