Motto

A motto is a short, memorable phrase that expresses the core beliefs, values, or guiding principles of an individual, organization, or group. It serves as a rallying cry or a reminder of what they stand for, helping to inspire, motivate, and unify. Mottos communicate the fundamental purpose or philosophy in a concise way, making them easy to remember and share. They can be used in personal development, branding, or institutional identity to consistently reflect and reinforce the entity’s central message or mission.