motivational salience

Motivational salience refers to how certain stimuli or cues capture our attention and drive our behavior because they are linked to rewards or important outcomes. It’s the process by which our brain highlights specific signals—like the aroma of food or a familiar melody—that suggest something desirable or significant is nearby. This heightened awareness motivates us to take action, like eating or engaging with the environment. Essentially, it helps our brain prioritize what to focus on based on potential benefits or rewards, guiding us toward choices that support our needs and goals.