Motivation 3.0 (Daniel H. Pink)

Motivation 3.0, as described by Daniel H. Pink, is a modern approach to motivation that emphasizes intrinsic drives like autonomy, mastery, and purpose. Unlike traditional rewards and punishments (Motivation 2.0), this approach encourages individuals to find personal meaning in their work, pursue continuous learning, and have control over how they achieve their goals. It’s especially effective for creative and complex tasks, fostering innovation and engagement by aligning work with internal values. Essentially, Motivation 3.0 promotes self-direction and purpose as key to inspiring high performance and satisfaction.