Morton Salt Girl (advertising mascot)

The Morton Salt Girl is an iconic advertising mascot introduced in 1914 by the Morton Salt Company. She is typically depicted as a young girl in a yellow dress holding an umbrella, with a container of salt spilling over her shoulder. The mascot symbolizes Morton Salt’s slogan, “When it rains, it pours,” emphasizing that their salt remains free-flowing and effective even in humid conditions. Over time, the girl has become a nostalgic symbol of reliability and quality, appearing in various advertisements and branding efforts to reinforce the company’s longstanding reputation in the salt industry.