mores

Mores are the deeply held norms and values that guide a community’s behavior, reflecting what is considered morally important. They are more serious than everyday customs and often involve fundamental principles about right and wrong. Violating mores can lead to strong social disapproval or sanctions because they shape the core moral fabric of a society. For example, respecting honesty or prohibitions against theft are mores that uphold social trust. In essence, mores help maintain social order by reinforcing what is morally expected and accepted within a community.