
moral purpose
Moral purpose refers to a guiding sense of doing what is right and meaningful, beyond mere personal interests. It involves a commitment to values such as honesty, kindness, and fairness, shaping how individuals and organizations act toward others and the environment. Essentially, moral purpose provides a sense of direction rooted in ethical principles, motivating actions that contribute positively to society and align with a sense of greater good. It’s about striving to make choices that reflect integrity and purpose, influencing behavior in a way that benefits others and upholds moral standards.