MoPub

MoPub is a digital advertising platform that helps app developers and website owners display ads to their users. It acts as a middleman, connecting advertisers wanting to promote their products with publishers who want to earn revenue from their content. MoPub manages the process of selecting the most relevant ads in real-time, ensuring ads are relevant and optimized for both the user experience and revenue generation. Essentially, it’s a tool that simplifies and maximizes the efficiency of in-app advertising, supporting monetization without disrupting the user’s experience.