Monroe's Motivated Sequence

Monroe's Motivated Sequence is a communication framework used to persuade or motivate an audience. It consists of five steps: First, grab attention to engage listeners. Second, identify the need or problem that requires a solution. Third, illustrate the satisfaction or how that need can be fulfilled. Fourth, envision the benefits of taking action or the consequences of inaction. Finally, call for specific action, guiding the audience on what to do next. This sequence creates a logical flow that motivates people by highlighting their needs and showing them how to resolve them effectively.