Monroe

Monroe is a communication technique developed by Alan Monroe, often called the Monroe Motivated Sequence, used to craft persuasive messages. It involves five steps: capturing attention, identifying a need or problem, presenting a solution, illustrating how the solution benefits the listener, and prompting action. The goal is to motivate the audience effectively by guiding them through understanding the issue and seeing the value in taking specific steps. This method is widely used in advertising, public speaking, and sales to influence decision-making in a structured, compelling way.