Monetization of attention

Monetization of attention refers to how companies generate revenue by capturing and holding your focus on their content or platforms. When you spend time viewing videos, scrolling social media, or engaging with ads, you’re providing value to advertisers and platforms. These platforms then sell targeted advertising or other services based on your attention span and preferences. Essentially, your time and focus become commodities that organizations trade for revenue, making your attention a key asset in the digital economy.