Mode Choice Theory

Mode Choice Theory analyzes how people decide which transportation method to use—such as car, bus, bike, or walking—based on factors like cost, convenience, travel time, comfort, and personal preferences. It considers that individuals weigh these options and make choices that best suit their needs and circumstances. The theory helps planners understand travel behaviors to create transportation systems that better serve communities, improve efficiency, and promote sustainable options. Essentially, it explains the decision-making process behind selecting a mode of travel based on the trade-offs and priorities of each traveler.