Mode Choice Models

Mode choice models are tools used to understand and predict how people decide their transportation options, such as driving, taking the bus, or cycling. They analyze factors like cost, convenience, distance, and personal preferences to determine why someone might pick one mode over another. These models help planners design better transportation systems by forecasting how changes (like new transit routes or pricing) could influence public behavior. Essentially, they provide insights into the decision-making process behind travel choices, aiding in creating more efficient, sustainable, and user-friendly transportation networks.