Mobilisation Theory

Mobilisation Theory examines how social movements and groups organize and rally people to achieve collective goals. It emphasizes the importance of resources (like funding, personnel, and communication channels), organizational structure, and external factors (such as political climate or public opinion) in motivating people to participate. The theory suggests that successful mobilization depends on effectively coordinating these elements to inspire action, maintain momentum, and overcome obstacles. In essence, it explains how and why groups can galvanize support and bring about social change through strategic organization and resource utilization.