Mobile marketing association (MMA)

The Mobile Marketing Association (MMA) is a global industry organization that sets standards and provides resources for companies involved in mobile marketing. Its goal is to promote responsible, effective advertising and communication through mobile devices like smartphones and tablets. The MMA helps marketers understand best practices, privacy considerations, and technological trends to create engaging and ethical mobile campaigns. By bringing together industry leaders, it ensures the mobile marketing ecosystem is transparent, innovative, and beneficial for businesses and consumers alike.