Misbehaving (book)

"Misbehaving" by Richard Thaler explores how human behavior often diverges from traditional economic theory, which assumes people always make rational choices. Drawing on behavioral economics, Thaler discusses how emotions, biases, and social influences affect decision-making, leading to "misbehavior" in markets and daily life. The book illustrates how understanding these human quirks can improve economic models, policymaking, and business strategies. Through engaging stories and research, it emphasizes that acknowledging actual human behavior, rather than idealized rationality, leads to better predictions and solutions in economics and beyond.