
Mintzberg's Typology of Strategy
Mintzberg's Typology of Strategy outlines five common approaches organizations use to develop their strategies: 1. **Plan** – a deliberate, conscious roadmap crafted before acting. 2. **Ploy** – a specific tactic aimed at outsmarting competitors. 3. **Pattern** – consistent behavior or actions that emerge over time, whether planned or not. 4. **Position** – identifying a unique place in the market to gain competitive advantage. 5. **Perspective** – a shared mindset or cultural approach shaping decision-making. These typologies help understand how organizations create and adapt their strategies in different situations.