Minority Influence

Minority influence occurs when a small group or a single individual persuades the larger majority to adopt new ideas or change their beliefs. This process involves consistency, confidence, and clarity in their message, which can prompt others to reconsider their views over time. Unlike the majority, which can influence through numbers and social pressure, minority influence demonstrates that persistent, well-reasoned arguments can lead majority opinion to shift gradually. It's an important mechanism for social change, showing that even a small voice can inspire significant shifts in attitudes and behaviors.