Image for Mimetic Isomorphism

Mimetic Isomorphism

Mimetic isomorphism is a concept from organizational theory that describes how organizations tend to become similar to each other over time by copying successful practices or structures. When faced with uncertainty or new challenges, organizations look to others they perceive as successful and imitate their strategies, leading to convergence in behavior, policies, or design. This process helps organizations reduce risk and uncertainty but can also stifle innovation. In essence, it's a form of imitation driven by the desire for legitimacy and success within a competitive or evolving environment.