Millennial Research

Millennial research focuses on understanding the attitudes, behaviors, and experiences of millennials, individuals born approximately between 1981 and 1996. This research examines how their upbringing, economic conditions, and technological advancements shape their views on work, relationships, and social issues. Insights gained can inform various sectors, including marketing, workforce development, and social policy, by highlighting millennials' values, preferences, and challenges. By studying this generation's unique characteristics, researchers aim to provide a clearer picture of their impact on society and future trends.