Millennial Media

Millennial Media was an advertising technology company that specialized in mobile advertising. It helped brands and marketers reach consumers on smartphones and tablets through targeted, data-driven ads. By providing tools and platforms, it enabled businesses to optimize their advertising efforts, improve user engagement, and measure campaign performance across mobile devices. Founded in 2006 and later acquired by AOL in 2015, Millennial Media played a key role in the growth of mobile advertising, helping advertisers connect with audiences in a more personalized and relevant way in the evolving digital landscape.