Millennial consumers

Millennial consumers are individuals born roughly between 1981 and 1996. They are characterized by their familiarity with digital technology, social media, and online shopping, shaping their preferences and purchasing behaviors. Millennials value authenticity, experiences, and social responsibility, often seeking brands that align with their values. They tend to research products thoroughly and prioritize quality, convenience, and personalization. As a large and influential demographic, their spending habits impact many industries, prompting companies to adapt their marketing strategies to meet their expectations for transparency, sustainability, and innovation.