Millennial audience

The Millennial audience refers to individuals born roughly between 1981 and 1996. They are characterized by their familiarity with digital technology, social media, and a preference for authentic, personalized experiences. Millennials value socially responsible brands, work-life balance, and tend to seek meaningful connections with products and companies. As consumers, they are influential in shaping trends and have significant purchasing power. Understanding this group involves recognizing their diverse interests, digital habits, and desire for transparency and social impact in the brands they support.