miHoYo

miHoYo is a Chinese entertainment company known for developing popular video games, such as Genshin Impact and Honkai Impact. Founded in 2012, it specializes in creating globally accessible, high-quality mobile and PC games with engaging storytelling, impressive graphics, and innovative gameplay. The company also produces animations and digital content, expanding its presence beyond gaming. miHoYo is recognized for its focus on Korean and Chinese culture influences and its ability to attract a large, dedicated international audience through free-to-play models and frequent updates. In 2022, it rebranded as HoYoverse to reflect its broader entertainment ventures.