Midnight screenings

Midnight screenings are special advance showings of movies that start around midnight, typically held on the night before a film's official release date. They allow eager fans to see new releases early, often generating buzz and excitement. These events can include themed activities or merchandise and attract large crowds, especially for highly anticipated films like blockbuster franchises. Midnight screenings are organized by theaters and movie studios as a marketing strategy to build momentum and offer a unique viewing experience for dedicated fans.