microtargeting

Microtargeting is a marketing and campaign strategy that involves gathering detailed data about individuals' preferences, behaviors, and demographics to deliver highly specific messages. By analyzing this data, organizations can personalize their communication, tailoring content to resonate with specific groups or even individual voters or consumers. This precision allows for more effective engagement, as messages are more relevant and compelling. Microtargeting is commonly used in political campaigns, advertising, and marketing to influence opinions, behaviors, or purchasing decisions, often employing digital platforms that facilitate the collection and deployment of tailored messages at a granular level.