Micro-targeting

Micro-targeting is a marketing and outreach strategy that uses detailed data about individuals—such as their interests, behaviors, and demographics—to deliver highly personalized messages. By analyzing this information, organizations can tailor their communication to specific groups or even individual personas, increasing relevance and effectiveness. This approach allows campaigns to focus resources on smaller, precisely defined audiences, enhancing engagement and response rates. Micro-targeting is commonly used in politics, advertising, and marketing to influence opinions, promote products, or mobilize voters with messages that resonate on a personal level.