Michelle Phan

Michelle Phan is an influential beauty YouTuber and entrepreneur known for her makeup tutorials, style tips, and creative content that helped popularize online beauty culture. Starting her channel in 2007, she gained millions of followers by sharing skilled, approachable tutorials, fostering a sense of community. Beyond YouTube, she co-founded her own beauty brand, EM Michelle Phan, and has partnered with major companies, shaping digital beauty marketing. Her success has made her a pioneer in transforming social media into a platform for beauty and fashion innovation, inspiring countless aspiring artists and entrepreneurs worldwide.