Michelin Man

The Michelin Man, also known as Bibendum, is the friendly, mascot-like figure that represents the Michelin tire company. Made up of stacked white tires forming a humanoid shape, he was introduced in 1894 to symbolize durability, safety, and comfort associated with Michelin tires. His design emphasizes the company's core product and has become an iconic symbol in marketing, recognized worldwide. The Michelin Man helps communicate the brand’s message in a memorable way, connecting the image of a tire-based character with trustworthiness and quality in the automotive industry.