Michel D’Astous

Michel D’Astous is a researcher and professor specializing in marketing and consumer behavior. His work focuses on how people make decisions related to products, advertising, and branding. He studies ways businesses can better understand and influence consumer choices ethically. His insights help companies develop effective marketing strategies and improve customer engagement, while also considering the psychological factors that drive purchasing behavior. Overall, he contributes to a deeper understanding of how marketing impacts individuals and markets.