Michal Kosinski

Michal Kosinski is a psychologist and data scientist known for his research on how digital data can reveal personal traits. He has studied how online behaviors, like social media activity, can predict aspects of personality, intelligence, and preferences. His work highlights the power and risks of data analytics in understanding individuals, raising important questions about privacy and ethics. Kosinski's research has influenced fields such as marketing, psychology, and cybersecurity, demonstrating that our digital footprints can be surprisingly revealing about who we are.