Michael Swales

Michael Swales is a linguist known for developing the concept of "discourse community," which refers to a group of people who share common goals, communication practices, and specialized language. Essentially, a discourse community has its own ways of speaking, writing, and understanding that help members coordinate and achieve their shared objectives. Swales' work helps explain how professional, academic, or social groups communicate effectively within their specialized contexts, emphasizing the importance of shared language and conventions for successful interaction.