Michael Ashby

Michael Ashby is a prominent engineer and researcher known for his work in materials science and manufacturing. He developed theories and models that help engineers choose the best materials and processes for designing products efficiently and sustainably. His approach, often called "Ashby plots," visually compares material properties like strength, weight, and cost, making it easier to select optimal options. This work helps industries create stronger, lighter, and more cost-effective products, from aerospace to everyday goods, supporting innovation and resource efficiency in engineering design.