Michael A. Mickelson

Michael A. Mickelson is a respected academic and researcher specializing in marketing and strategic management. His work often focuses on understanding how businesses develop and sustain competitive advantages, as well as the behavioral aspects of consumers and organizations. He is known for his contributions to marketing theory, research, and education, frequently publishing scholarly articles and teaching at higher education institutions. Mickelson's insights help companies improve their strategies and customer relationships, making him a valued figure in the field of business academia.