MICE (Meetings, Incentives, Conventions and Exhibitions)

MICE stands for Meetings, Incentives, Conventions, and Exhibitions, representing a specialized branch of the travel and event industry that focuses on organizing large-scale gatherings. "Meetings" involve business discussions or decision-making events; "Incentives" are rewards for employees or partners, often involving travel; "Conventions" are large gatherings of industry or professional groups; and "Exhibitions" are trade shows showcasing products or services. MICE events require careful planning, venue selection, logistics, and coordination to ensure successful and impactful experiences for attendees and organizers alike.