MICE (Meetings, Incentives, Conferences, Exhibitions)

MICE stands for Meetings, Incentives, Conferences, and Exhibitions. It represents a sector of the tourism and event industry focused on organizing gatherings for businesses and organizations. - **Meetings** involve discussions among groups, often for decision-making. - **Incentives** are rewards given to motivate employees or partners, often including trips or experiences. - **Conferences** are larger events where professionals share knowledge on specific topics. - **Exhibitions** showcase products or services, allowing businesses to network and promote their offerings. Together, MICE plays a crucial role in fostering business relationships and sharing industry knowledge.