MICE (Meetings, Incentives, Conferences, and Exhibitions)

MICE stands for Meetings, Incentives, Conferences, and Exhibitions. It refers to a specialized branch of the tourism and event industry focused on organizing and managing various large-scale events. Meetings are formal gatherings for business discussions; incentives are rewards programs for employees, often involving travel; conferences are large assemblies of people sharing knowledge on a specific topic; and exhibitions are trade shows showcasing products or services. MICE aims to facilitate professional networking and knowledge exchange, often requiring detailed planning, logistics, and venue management to ensure successful event execution.