Metrics and Benchmarking

Metrics are specific measurements used to evaluate the performance of a process, project, or organization, such as sales, customer satisfaction, or response times. Benchmarking involves comparing these metrics against industry standards or competitors to identify strengths and areas for improvement. Together, metrics provide data-driven insights, while benchmarking offers context, helping organizations set realistic goals and understand how they stand in their field. This process supports continuous improvement by highlighting where performance meets, exceeds, or falls short of expectations.