Metcalfe's Law

Metcalfe’s Law states that the value of a network increases proportionally to the square of the number of its users. In other words, as more people join a network—like social media, communication platforms, or online marketplaces—the overall utility and importance of that network grow significantly. This is because each new user can connect with existing users, creating more potential interactions and benefits. Consequently, larger networks tend to be more valuable and engaging, making growth itself an incentive for increased participation.