Metaphors We Live By (book by George Lakoff and Mark Johnson)

"Metaphors We Live By" by George Lakoff and Mark Johnson explores how everyday language reflects our underlying ways of thinking. The authors argue that many of our concepts—such as time, emotion, and morality—are shaped by metaphorical patterns rooted in our physical experiences. For example, we talk about “winning” or “losing” in life, which mirrors competition and conflict. These metaphors influence how we see the world and behave within it, often unconsciously. Essentially, the book reveals that metaphors are not just literary devices but fundamental to how we understand and navigate our lives.