Metaphor and Image Theory

Metaphor is a figure of speech that compares two unrelated things to highlight similarities, offering new insights (e.g., "time is a thief"). Image Theory is a cognitive framework suggesting that our decisions are guided by mental images or vivid pictures formed from past experiences, rather than purely logical calculations. It proposes that mental images influence how we evaluate options, making choices more intuitive and emotionally anchored. Together, these concepts show how language and mental imagery shape our understanding and decision-making processes in subtle but powerful ways.