Message Framing

Message framing refers to how information is presented to influence perception and decision-making. For example, framing a health option as “70% effective” versus “30% failure rate” can lead to different responses, even though both communicate the same fact. The framing emphasizes either the positive aspects (gain frame) or the negative aspects (loss frame), affecting how people interpret and react to the message. It’s a strategic way to shape understanding and motivate particular actions by highlighting certain details over others.