Mersey Beat

Mersey Beat was a popular British music magazine and radio show in the early 1960s, focusing on the rock and roll scene around Liverpool’s River Mersey. It played a key role in promoting local bands like The Beatles and other emerging artists, helping to launch their careers. Named after the Mersey River, the publication highlighted the vibrant music culture of the region, bringing attention to the "Merseybeat" sound—a lively, catchy blend of rock and roll and rhythm and blues that became a defining style of the British Invasion.