merger with Marriott

A merger with Marriott means that two companies, likely a smaller hotel brand or company and Marriott, join together to operate as a single organization. This strategy can help expand Marriott’s portfolio, increase market presence, and improve competitive strength. For the smaller company, it can provide access to Marriott’s global resources, brand recognition, and customer base. Essentially, both entities combine their assets, expertise, and networks to grow their business more effectively than they might alone, benefiting from shared efficiencies and broader reach in the hospitality industry.