merchant

A merchant is a person or business that sells goods or services to customers. They can operate in physical stores, online platforms, or through other sales channels. Merchants buy products from suppliers or manufacturers and then sell them to consumers for a profit. They handle inventory, pricing, and customer transactions. Essentially, merchants serve as the intermediary between producers and buyers, facilitating commerce and ensuring that products reach the end-users. Their role is essential in the economy, as they help distribute goods and provide consumers with the items they need or want.