Merchandising Theories

Merchandising theories focus on strategies to attract customers and increase sales through product display and arrangement. They emphasize understanding consumer behavior, optimizing product placement, and creating appealing environments. Theories like the "Retail Theory" suggest products should be placed strategically to guide shoppers’ movement. "Psychological Pricing" uses pricing techniques to influence perceptions and purchase decisions. Additionally, "Visual Merchandising" employs appealing displays to capture attention, while "Product Assortment" ensures a balanced variety to meet customer needs. Overall, these theories aim to enhance the shopping experience, foster engagement with products, and maximize sales effectiveness.