Merchandising Strategies

Merchandising strategies are planned methods to display, promote, and price products to attract customers and increase sales. They involve choosing how items are arranged in a store, setting attractive prices, and creating appealing displays. The goal is to guide shoppers toward buying more by making products easy to find and appealing. Techniques include conducting sales and promotions, highlighting new or popular items, and organizing products logically. Effective merchandising considers customer preferences, seasonal trends, and store layout to maximize shopping experience and revenue.