merchandise placement

Merchandise placement refers to the strategic arrangement of products within a retail space to attract customers and encourage purchases. By positioning items thoughtfully—such as placing popular or complementary products near each other or at eye level—retailers can enhance the shopping experience and increase sales. Effective placement considers factors like visibility, accessibility, and customer flow, aiming to guide shoppers naturally through the store and highlight key products without overwhelming them. It’s an essential aspect of store design that combines psychology and marketing tactics to optimize sales and customer satisfaction.