menu pricing

Menu pricing is the process businesses use to set the prices for their products or services listed on a menu. It involves analyzing costs, market demand, and competitor prices to determine a price that covers expenses and ensures profitability while remaining attractive to customers. Proper menu pricing balances affordability and value perception, helping the business achieve its financial goals. Factors like ingredient costs, labor, overhead, and target profit margins are considered to establish prices that reflect the quality and positioning of the offerings.